Sunday, November 19, 2006

Paraphrasing

1. Ever since Japan build dedicated railway lines for high speed travel released as “Shinkansen”, a network of Japanese bullet train which opened in 1964, the whole world has entered a new era of public transportation (Biello, 2004).

As Biello wrote in 2004, Japan’s has changed the way of former public transportation around the world after its building of “Shinkansen,” a new system of high speed bullet trains which released in 1964.


2. Every country has been working on building similar system as Japans had, for example, France, Germany…etc(Lynch, 1998).

According to Lynch in 1998, France, Germany and many other countries now are imitating on building alike Japanese railway system.


3. However, according to the TTN traveler (Vol.290 2002), Taiwanese domestic airline company, TransAsia, does have difficulties dealing with the loss of customers since the high-speed railway will strike the capacity in the near future.

The magazine, TTN traveler, has reported that the business market of TrasAsia, a Taiwanese domestic airline company, is now in inferior position due to the fact that the high speed railway’s threat to domestic airline industry might cause low customer capacity to their business.

Sunday, October 29, 2006

Topic Outline





I. Introduction
Recently, Taiwanese domestic airline industry has been suffering under the threat from losing customers base on the current development of the high-speed railway. The High-Speed rail is going to make its debut in the end of 2006. It is very possible that the benefit of High Speed Rail will strike the market of Taiwanese domestic airlines (take TransAsia as an example). The outcome that customers may turn to other choices instead of taking airplane is about to cause loss of the airline company.

II. Body
The body includes four possible factors that affect the result of losing customers for Taiwanese domestic airlines, which are the ticket fare, stop location, target market, and maintenances.

A. The price of ticket fare will affect customers’ willingness.
1. The rise of petroleum price directly affects the price of airplane ticket.
2. The capital of buying airplane has been added up to the ticket price.
3. The accommodation of airplane each time affects its profit balance.
B. The stop location set up in each spot will affect customers’ willingness.
1. Local airports located only in big cities cause the difference between town and country.
2. The stop around High-Speed railways will boost up the development around neighborhood.
C. The market of customers will be divided into two groups.
1. Customers commuting by airplane may only for people who have higher consumptive ability (business traveler, regular customers).
2. The High-speed railways are more suitable more mass population.
D. The maintenances of devices / appliances will affect customers’ willingness.
1. The cost spending on aircraft maintenance each year is high.

III. Problem solution
Since the airplane company has become aware of the crisis, now they are thinking of a solution to deal with it. By combing the air business cargo and air passenger cargo together, the company wants to make adjustment of the percentage from these two different types of air cargo, and by the mean time increase the occupancy of aircrafts.

IV. Conclusion
V. References

Topic Outline
I. Introduction
Recently, Taiwanese domestic airline industry has been suffering under the threat from losing customers base on the current development of the high-speed railway. The High-Speed rail is going to make its debut in the end of 2006. It is very possible that the benefit of High Speed Rail will strike the market of Taiwanese domestic airlines (take TransAsia as an example). The outcome that customers may turn to other choices instead of taking airplane is about to cause loss of the airline company.

II. Body
The body includes four possible factors that affect the result of losing customers for Taiwanese domestic airlines, which are the ticket fare, stop location, target market, and maintenances.

A. The price of ticket fare will affect customers’ willingness.
1. The rise of petroleum price directly affects the price of airplane ticket.
2. The capital of buying airplane has been added up to the ticket price.
3. The accommodation of airplane each time affects its profit balance.
B. The stop location set up in each spot will affect customers’ willingness.
1. Local airports located only in big cities cause the difference between town and country.
2. The stop around High-Speed railways will boost up the development around neighborhood.
C. The market of customers will be divided into two groups.
1. Customers commuting by airplane may only for people who have higher consumptive ability (business traveler, regular customers).
2. The High-speed railways are more suitable more mass population.
D. The maintenances of devices / appliances will affect customers’ willingness.
1. The cost spending on aircraft maintenance each year is high.

III. Problem solution
Since the airplane company has become aware of the crisis, now they are thinking of a solution to deal with it. By combing the air business cargo and air passenger cargo together, the company wants to make adjustment of the percentage from these two different types of air cargo, and by the mean time increase the occupancy of aircrafts.

IV. Conclusion
V. References

Topic Outline I. Introduction
Recently, Taiwanese domestic airline industry has been suffering under the threat from losing customers base on the current development of the high-speed railway. The High-Speed rail is going to make its debut in the end of 2006. It is very possible that the benefit of High Speed Rail will strike the market of Taiwanese domestic airlines (take TransAsia as an example). The outcome that customers may turn to other choices instead of taking airplane is about to cause loss of the airline company.

II. Body
The body includes four possible factors that affect the result of losing customers for Taiwanese domestic airlines, which are the ticket fare, stop location, target market, and maintenances.

A. The price of ticket fare will affect customers’ willingness.
1. The rise of petroleum price directly affects the price of airplane ticket.
2. The capital of buying airplane has been added up to the ticket price.
3. The accommodation of airplane each time affects its profit balance.
B. The stop location set up in each spot will affect customers’ willingness.
1. Local airports located only in big cities cause the difference between town and country.
2. The stop around High-Speed railways will boost up the development around neighborhood.
C. The market of customers will be divided into two groups.
1. Customers commuting by airplane may only for people who have higher consumptive ability (business traveler, regular customers).
2. The High-speed railways are more suitable more mass population.
D. The maintenances of devices / appliances will affect customers’ willingness.
1. The cost spending on aircraft maintenance each year is high.

III. Problem solution
Since the airplane company has become aware of the crisis, now they are thinking of a solution to deal with it. By combing the air business cargo and air passenger cargo together, the company wants to make adjustment of the percentage from these two different types of air cargo, and by the mean time increase the occupancy of aircrafts.

IV. Conclusion
V. References

Sunday, October 22, 2006

Literal Analysis



Since the Taiwan High Speed Rail Co. is currently gearing-up to build a new high-speed railway line in Taiwan, Taiwanese domestic airline industry has been living under the threat from losing customers base on the current development of the high-speed railway.
According to the TTN traveler (Vol.290 2002).Taiwanese domestic airline company - TransAsia, does have difficulties dealing with the loss of customers since the high-speed railway will strike the capacity in the near future. Therefore, the manager of TransAsia, Sun Hon Tsian has declared that they are going to reduce their scheduled flight by 20% for the next session in order to lower the budget (China Daily News Shipping, 2005). On the other hand, boost up the accommodation of its air cargo business so that the profit can be balanced.

Purpose Statement

The purpose of this study is that I want to throw attention to the oncoming of the High speed railways. There are so many ways to commute around Taiwan. People can either drive according to the high way signs or take public transportations, for example, trains, buses, and of course, planes. In the end of 2006, Taiwan High Speed Rail is going to make its debut. Differs from the Mass Rapid Transportation in Taipei, the High Speed provides routes all around Taiwan, just like trains. However, it is very possible that the benefit of High Speed Rail’s quickness and convenience will strike the market of Taiwanese domestic airlines. The outcome that customers may turn to other choices instead of taking airplane is about to cause loss of the airline company. Therefore, by discussing the issue I will be using the problem-solution method as a resource to relieve its crisis and find out a solution to keep the profit of the airline company balanced.

Sunday, October 15, 2006

Online Resources:

1. Han, Tzeu-Chen / Chous, Tsung-Yu / Liang, Gin-ShuhA Demand Anaylysis of Cargo Terminal in Taiwan's International Airport National
2003. Taiwan Ocean Universityhttp://www.easts.info/2003journal/papers/0526.pdf
The purpose of this study is to find out the potential target market of airport cargo terminal requirements. Since the airport capital under government budget source is not in abundant condition for now, the paper examines the difference requirements among cargo terminal users in order to enhance the overall revenue.

2. Anders Gustafsson, Fredrik Ekdahl, Bo EdvardssonCustomer focused service development in practice- A case study at Scandinavian Airlines System (SAS)International Journal of Service Industry ManagementOct 1999. Volume: 10 Issue: 4 Page: 344 - 358http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&hdAction=lnkhtml&contentId=851671 From the airline company’s perspective, the airline industry is facing a dramatic change due to altered customer demands and expectations but also to deregulation of the airline business. The paper then illustrates how Scandinavian Airlines System (SAS) carried out thorough the concerns of the customers throughout the travel experience, and it has also developed new services and redesigned old services.

3. Jinn-Tsai Wong / Wen-Chien YehImpact of Flight Accident on Passenger Traffic Volume of The Airlines in TaiwanNational Chiao Tung Universityhttp://www.easts.info/2003journal/papers/0471.pdf
This research focuses on the shift of passenger traffic following a flight accident exploring the market incentives against the flight accidents. The result reveals that the impact duration could cause not only affect passengers’ willingness on airline companies, but also decreasing the whole aviation market.

4. A Chun-hao Huang Research of the Relationship among Service Quality, Customer Satisfaction and Behavior Intention of the Taiwanese Airlines Online-Ticketing System..http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627105-173937
Since the trend of using electronic booking systems in airline companies is increasing in recent years, the author has made a survey aim to ask customers about their satisfaction towards the booking system in three ways: the service quality of the online ticketing system, customer satisfaction, and behavior intention. The author further discussed the relationships between customer attribute and customer spending-behavior according to the results.

5. Yan S. / Lin C. G
Airline scheduling for the temporary closure of airportsNational Central University
http://cat.inist.fr/?aModele=afficheN&cpsidt=2641589
This research has claimed that the poor scheduling of flights or a fleet resulting from temporary closure of airports may cause a substantial loss of profit and decreased levels of service for airline carriers. Therefore the research develops a framework in order to help carriers handle schedule from the temporary closure of airports. Also, there will be a case study of a major Taiwanese airline company discussing the international operational performance to test how well the model may be applied in actual usage. The results show that the framework could be useful in actual operations.

Books and Journals Resources:

1. David Blatner (2004). The Flying Book: Every thing you’ve wondered about flying in airplane.Walker & Company.
This book includes the basic concepts related to aviation. The author himself is a pilot, so he’s offered many compendium facts of aircrafts. The author provides information in airline companies from how a jet engine functions to the workings of air-traffic control. He also covers the human side of travel to discuss all the factors that affect customers to choose an airline company.

2. Yun Chi, Ju (2000). The Aviation of Business. Taiwan. Yan-Chih Book Co.
The book brings a big picture of the basic knowledge of airline companies. It is divided into four major aspects: The mission of the airline companies, including how the industry runs business, introducing, to illustrating the aviation market in both the domestic and international airline companies. Most important, he makes plan for the distant view.

3. Chiao Shun, Su (2005). The New Era for High-Speed Railways. Taiwan. Ren Ren Publishing.
As the record of 300 km/ hour, the high-speed railway has been the most dominating transportation on land. Now Taiwan is entering this revolutionary era in the end of the year. This is the first book in Taiwan completely tells the story of how was the high-speed railway built. The contents include the definition of high-speed railway, the technical problems and the year chart of high-speed railway developments.

4. George W. L. Hui, Lawrence C. Leung, Waiman Cheung, Yer Van Hui, Anming Zhang (2004) Air Cargo in Mainland China and Hong Kong : Ashgate Studies in Aviation Economics and Management. Ashgate Publishing.
This is a book about the air cargo in mainland and Hong Kong. The book discusses about how well and efficiently is this done. Besides, it also talks about the factors that lead to the decision of whether goods are transported by air rather than alternatives.

5.
Thomas Lynch (1998). High Speed Rail in the US: Super Trains for the Millennium. CRC
Begin with the bullet train in 1964 in Japan; the new era for high-speed railways begins. This book is an original approach for dealing with High Speed Rail (HSR) transportation development in the United States. It gives a blueprint for development by providing an in-depth evaluation of the different systems in the world. It also claims that the current state of thinking on these systems in the US and their prospects to further efficient and environmentally benign economic growth.

Saturday, October 14, 2006

These Statement:

According to the TTN traveler ( Vol.290 2002 JAN.21~JAN.31), Taiwanese domestic airline companies do have difficulties dealing with the loss of customers since the high-speed railway will strike the capacity in the near future. Therefore by separating the air cargo business and air passenger cargo business is crucial in order to keep the profit being balanced.

Sunday, October 08, 2006

http://scholar.google.com/


1. http://links.jstor.org/sici?sici=0305-7410(198409)99%3C462%3ATIST%3E2.0.CO%3B2-B
Taiwan's International Status Today
Byron S. J. WengChina Quarterly,
No. 99 (Sep., 1984), pp. 462-480

2. http://www.easts.info/2003journal/papers/0526.pdf
A Demand Anaylysis of Cargo Terminal in Taiwan's International Airport
Han, Tzeu-Chen / Chous, Tsung-Yu / Liang, Gin-Shuh
National Taiwan Ocean University

3. http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&hdAction=lnkhtml&contentId=851671
Customer focused service development in practice
- A case study at Scandinavian Airlines System (SAS)
Anders Gustafsson, Fredrik Ekdahl, Bo Edvardsson
International Journal of Service Industry Management
Year: Oct 1999 Volume: 10 Issue: 4 Page: 344 - 358

4. http://www.easts.info/2003journal/papers/0471.pdf
Impact of Flight Accident on Passenger Traffic Volume of The Airlines in Taiwan
Jinn-Tsai Wong / Wen-Chien Yeh
National Chiao Tung University

5. http://www.easts.info/on-line/journal_06/1873.pdf
Effects of Incompletet Travel Information on the Choice Behavior of Airline Passengers
Jin-Long Lu / Chih-Wen Yang
Chang Jung Christian University

6.http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627105-173937
A Research of the Relationship among Service Quality, Customer Satisfaction and Behavior Intention of the Taiwanese Airlines Online-Ticketing System.
Chun-hao Huang

7. http://cat.inist.fr/?aModele=afficheN&cpsidt=2641589
Airline scheduling for the temporary closure of airports
Yan S. / Lin C. G
National Central University

Sunday, October 01, 2006

1.Listing of words / Questions

Taiwanese airline companies
Rising price of crude oil in each unit
 Airport safety / examination /Terrorists
High peak / low peak season (slack)
Aircraft / airplane maintenance
Artificial / natural => irresistible / resistant
Promotion / cooperation with other industries / development
Too many airlines competing with each other
Human resources / training
The supply (exceeds / unable to meet) the demand
The quality of flight attendant / health
Long term prospect =/= unstable , unsteady => switch to other business/ field
Air crash /
Internal / oversea / Airplane tickets fare
High Speed Railroad / Mass Rapid Transportation
Timetable delay
Services of the airlines:attitude / meal / facilities

UPDATED:
air cargo (industry) (market) (services)/ aircraft passenger cargo

2.Preliminary Outline

I. Introduction:
Recently, Taiwanese airline industry has been suffering from losing customers. The research is mainly focus on the reasons for the decreasing of customers. Problem-solution method will be mentioned in order to improve the capacity.

II. Body:
A. Economic factors
1. rising price of crude oil
2. competing between airline companies
B. Social factors
1. terrorism
2. high peak / low peak season
C. Other factors
1. quality of the airline companies
D. Solution
1. promotion / cooperation with other industry in order to boost the occupancy rate

III. Conclusion
There are many factors to affect the capacity rate of Taiwanese airline industry. The reasons contain in varies, such as economical factors, social factors and others. How to release the phenomenon, indeed, to promote the growth of development becomes the issue.

3. Thesis:
Since Taiwanese airline companies are facing the crisis of losing customers, these Taiwanese airline companies should attract consumers’ attention by adding up customer value in relationship management.

UPDATED:
The local TAIWAN HIGH SPEED RAIL CORP. is currently gearing-up to build a new high-speed railway line in Taiwan. In so doing, the company recently awarded a construction contract to an international consortium.
The partners in the planned undertaking include HYUNDAI ENGINEERING & CONSTRUCTION of South Korea in conjunction with CHUNG LIN of Taiwan and ZEN PACIFIC of Hong Kong. According to the terms of the award, the partnership will be responsible for building a 23.44 km section of the planned 327 km-long bullet railway linking Taipei and Kaoshung.